20222023 The Green Beach

Project description:

The organization "Het Groene Strand" aims to give nature back its place on the beach. Beaches are an important part of nature and contribute to biodiversity in our country. However, intensive beach management prevents beach life from developing. As a result, beautiful nature has been lost in recent years. Het Groene Strand wants to change that. A clean and healthy beach does not require intensive beach management that removes all beach life. By a clean and healthy beach, we mean a place where people can enjoy the beach while it remains a healthy breeding ground that improves biodiversity.

Raising awareness among beach visitors, with the goal of "bringing nature back to the beach," is the main objective of this project.  

Outcomes:

The biggest challenge is the lack of knowledge among most companies, preventing them from recognizing the importance of a Green Beach. While survey respondents indicated a willingness to participate, only 13.8% of the target group responded, raising questions about the views of the remaining 86.2%.. Stakeholders stressed the need for more support to advance the project—more partners and greater awareness—while avoiding too many passive participants who want to join but are not proactive.

A brochure was created based on survey and interview results, offering different levels that entrepreneurs can choose from according to their available time and resources. Additionally, there is uncertainty about whether the brochure should be paper-based or in the form of a QR code, which will be decided by the client. In conclusion, further research is needed.

Client:

Het Groene Strand