Cases Duurzame Businessmodellen
Student Company in the Spotlight - Fit me
Team: International Business students Year 2: Siyana Marinova, Lorena Fermin Vaez, Maureen Desmauts, Konstantin Todorov, María Pérez Guirado
Industry: Female Fitness & Bodybuilding
Key competence: Physical Health & Lifestyle
The idea: Virtual application platform that connects females in Zeeland and urges them to share the fitness experience
Why is the idea important? Females are nearly as twice as likely to be diagnosed with depression as men are. Which incites eating disorders, anxiety, depression and low self-esteem. Females want to be fit, accepted, and to feel good in their skin without experiencing limitations, stress, or judgment. What’s stopping them is the lack of emotional support in the fitness hall to get started. This company aims to help females integrate into the fitness industry and be confident.
Key strategy: Rethink – sharing among females. Repurpose – fitness application for personal development but also a tool to connect
Business model aspects:
- Customer Value Requirements: virtual application platform, helps connection, enables communication and offers support
- Procurement: allows users to become part of a social circle and aims to enhance offline contact and help
- Design and Development: open platform and aims for an up-to-date method of the content display
- Production delivery: mobile application with a variety of functions and aims to introduce an effective grouping of users
- Marketing: virtual marketing and offline marketing due to posters, surveys, etc
Freemium Revenue Model: has both free and premium features
Sustainable outcomes:
SDG 3: Good Health & Wellbeing: Impacts on mental health and values which strongly influences lifestyle decisions -> sustainability
SDG 5: Gender equality
