20222023 Yacht Marina Vlissingen
Project description
VVW De Schelde, Marina harbour, faces the challenge of attracting reoccurring guests and wat to encourage longer stays. Additionally, the city center of Vlissingen requires increased foot traffic and engagement for the harbour in order to thrive and attract more visitors.
Outcomes
To address these issues, the student project team has developed a range of marketing recommendations to target these objectives effectively. The recommendations consist of improving digital outreach by enhancing the website’s user interface, enhancing visitor experience, implementing suggestions from the survey conducted, and upgrading services such as Wi-Fi coverage and speed.
Client
VVW de Schelde
Jachthaven Schelde Vlissingen