Westerschelde Ferry
Project description
The Westerschelde Ferry is a Zeeland ferry service that operates passenger and cyclist only boats between its two terminals,Vlissingen and Breskens. Many passengers view the ferry simply as a transportation service, however management wants to change this perspective to an experience. To do so, it was asked to create an in-terminal giftshop for the Westerschelde Ferry that would provide locally made sustainable products
Outcomes
To enhance customer satisfaction, the proposal suggests transforming the ferry into an experience. This would include a combination of both onboard and offboard changes to enhance the ferry experience; gamification, increasing & improving signage, increasing the onboard food & beverage selection, increasing travel marketing efforts, and partnering with NS.
Client
Westerschelde Ferry
Wil je van Zeeuws-Vlaanderen naar Walcheren of andersom? - Westerschelde Ferry