PR 00162: verschil tussen versies
Geen bewerkingssamenvatting |
Geen bewerkingssamenvatting |
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| Regel 8: | Regel 8: | ||
|Start date=2017/01/01 | |Start date=2017/01/01 | ||
|End date=2020/06/30 | |End date=2020/06/30 | ||
|Summary= | |Summary=The focus on social innovation makes communication a key element for the long term success of the project: it depends on the active participation of the target groups and lives on through an active stakeholder involvement. | ||
(1) Internal communication and involvement of the target groups: the elderly and local service providers are very different and both will need targeted communication in order to reach them effectively and ensure their longterm engagement. Elderly are a particularly difficult group to reach, the partners will develop a set of tools that | |||
helps to ensure the active engagement of the elderly in the pilots, based both on past experiences and also on the contributions of the observer partners who are representing elderly. | |||
(2) External communication. Active engagement with wider stakeholders is crucial to disseminate project results, but even more to ensure the transfer and durability of the project results and outputs. | |||
From the beginning, partner will identify and engage with potential follower communities that can take up the | |||
results and implement further (through targeted information, coaching, inviting them to relevant project events | |||
etc.). They will also make active use of their existing networks to ensure a wide uptake of the project through | |||
regular information. The observer partners will contribute with their own networks in collecting and | |||
disseminating information. | |||
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