Wellbeing and Food

Startdatum: januari 1, 2017
Einddatum: juni 30, 2020

Wellbeing and food is the second theme that partners have identified as a key issue that is both important for theelderly and provides good development potential for the local economy: several smart and unlikely combinations can be established here. The proposed pilots also address a particular territorial challenge of the 2 Seas coastal areas: isolation and loneliness is a common problem among elderly. Especially in places where first and second residents and tourists form distinct groups of elderly, the problem is even further exacerbated. The partners tackle the topic from a number of different angles: wellbeing in the context of specific health problems (Norfolk, Dementia Friendly Walking), the inclusion of caregivers and local farms in the cycle (France), healthy food (Zeeland) and communication aspects (Belgium). This variety ensures that the developed solutions can be taken up by many other communities, depending on what particular problems they face. It also means that the SAIL social innovation process will be tested against different conditions: concrete pilot ideas and solution-open pilots are competing strategies to find out which process works more effectively. As for the movement pilots, no investments are planned: where investments are necessary, they will be financed through other means. Each pilot is expected to deliver a social and/or economic return and the readiness of stakeholders to invest in this process is a further factor to define the success.

Subprojecten

Project	Startdatum	Einddatum	Samenvatting
Pilot 10 Combatting loneliness	1 januari 2017	31 maart 2020	Many elderly people suffer from loneliness. Ostend and Westtoer identified two target groups that are particularly affected by this and where they are looking for new solutions: people aged 7079 and people with second residencies in the area. The partners will look at how to find new methods to engage with the elderly (and elderly among each other), using especially improved communication tools and offering targeted leisure offers.
Pilot 6 Healthy Food Chain	1 januari 2017	31 maart 2020	Food is an essential element to contribute to the wellbeing of the elderly. One way of improving meals on wheels services by involving local restaurants into the concept has already been tried in Norfolk. Zeeland will look at trying to improve the quality of food consumed while at the same time providing local businesses with new opportunities, to also help to overcome the strong seasonal variations that restaurants have to grapple with and using the regional strategy for Zeeland as food region.
Pilot 7 Dementia Friendly Walking	3 oktober 2017	31 maart 2020	This pilot is addressing particular health issues within the wellbeing theme. People suffering from dementia are a particular target group with special needs. Taking into account the growing number of people suffering from dementia, Norfolk will look at how people can maintain an active lifestyle and contribute to their wellbeing.
Pilot 8 Animal Mediation	1 januari 2017	31 maart 2020	AFEJI will look at how animals can be incorporated in a wider care concept for elderly people. So far animals are used in care only in a domestic setting and often only when people are already not able anymore to leave their home or are confined to bed. It may be promising to use animals also in a preventive care concept. Leisure farms that are now mainly targeting children as well as normal farms may thus also extend their commercialand social activities.
Pilot 9 Seaside resort Domburg	1 januari 2017	31 maart 2020	As in many other seaside resort towns, the development of new products and services in Bath Domburg is predominantly focused on tourists, inhabitants are not sufficiently involved. This pilot looks at how better products and services can be developed both for people living here and having their second home here, also taking advantage of offers that are already in place for tourists. The pilot puts an emphasis on the active involvement of the locals, also to foster the concept of active ownership.